For additional references and news information relating to the New England Consulting Group please contact our head of PR.

Recent Quotes and Publications

At the 2008 Michigan International Auto Show in Grand Rapids Last Month, Doug ...
Brandweek, March 17th, 2008 Gary Stibel

New Products: ConAgra Egg Substitute Beats a Path to Gen Yers; Yolk-Enhanced Entry Tailored to Appeal to Younger Consumers
Brandweek, February 18th, 2008 Gary Stibel

Marketers Must Make a Call on Super Bowl Ads
Associated Press, January 31st, 2008 Gary Stibel

Extensions: Healthier Products Equal Healthier Sales for Dannon; New Yogurt Extensions Add Fruit, Subtract Calories
Brandweek, January 14th, 2008 Gary Stibel

Strategy: Cheetos on the Prowl for Adult Consumers; Classic Frito-Lay Brand Refocuses Efforts, Increases Ad Spending
Brandweek, January 7th, 2008 Gary Stibel

Hurricane Hannah
Time, October 29th, 2007 Gary Stibel

With the Average Cost of a Prime Ad Slot in the Super Bowl Hovering Around $2.6 ...
Brandweek, October 8th, 2007 Gary Stibel

Life Gard; With Roots in Public-Health Policy and the Touchy Topic of Teen Sexuality, Gardasil has Become a Hot-Button Issue. But For this Marketer, the Only Real Issue Is Helping Women Avoid Cancer
Brandweek, October 8th, 2007 Gary Stibel

Strategy: P&G Concentrates on Converting Detergents; Tide, Gain, Cheer Move to Stronger Formulas in Smaller Packages
Brandweek, September 3rd, 2007 Gary Stibel

As Anyone on Either Side of the Branding Fence Will Attest, This Kind of ...
Brandweek, September 3rd, 2007 Gary Stibel

Companies Explore New Ways of Reaching Consumers
Associated Press, July 8th, 2007 Gary Stibel

Retailers that Approach Sports Marketing Strategically Can Take the Lead – But They Must be Willing to Open the Throttle and Accelerate Beyond Sponsorship Rights
Progressive Grocer, May 1st, 2007 Gary Stibel

What’s In a Name? Analysts Say Federated Change Good Move
Associated Press, April 1st, 2007 Gary Stibel

Extensions: P&G's Latest Entry Joins Recent Tide Of Extensions; New Tide makes push as an all-in-one detergent.
Brandweek, March 5th, 2007 Gary Stibel

Strategy: P&G Refreshes Old Spice Image to Attract Axe Guys; Product Invokes 70 Years of ‘Experience’ Via Sexy Update
Brandweek, January 8th, 2007 Gary Stibel

P&G Launching Social Networking Web Sites to Connect More With Consumers.
Brandweek, January 8th, 2007 Gary Stibel

In The News Archive