For additional references and news information relating to the New England Consulting Group please contact our head of PR.

Recent Quotes and Publications

Hurricane Hannah
Time, October 29th, 2007 Gary Stibel

With the Average Cost of a Prime Ad Slot in the Super Bowl Hovering Around $2.6 ...
Brandweek, October 8th, 2007 Gary Stibel

Life Gard; With Roots in Public-Health Policy and the Touchy Topic of Teen Sexuality, Gardasil has Become a Hot-Button Issue. But For this Marketer, the Only Real Issue Is Helping Women Avoid Cancer
Brandweek, October 8th, 2007 Gary Stibel

Strategy: P&G Concentrates on Converting Detergents; Tide, Gain, Cheer Move to Stronger Formulas in Smaller Packages
Brandweek, September 3rd, 2007 Gary Stibel

As Anyone on Either Side of the Branding Fence Will Attest, This Kind of ...
Brandweek, September 3rd, 2007 Gary Stibel

Companies Explore New Ways of Reaching Consumers
Associated Press, July 8th, 2007 Gary Stibel

Retailers that Approach Sports Marketing Strategically Can Take the Lead – But They Must be Willing to Open the Throttle and Accelerate Beyond Sponsorship Rights
Progressive Grocer, May 1st, 2007 Gary Stibel

What’s In a Name? Analysts Say Federated Change Good Move
Associated Press, April 1st, 2007 Gary Stibel

Extensions: P&G's Latest Entry Joins Recent Tide Of Extensions; New Tide makes push as an all-in-one detergent.
Brandweek, March 5th, 2007 Gary Stibel

Strategy: P&G Refreshes Old Spice Image to Attract Axe Guys; Product Invokes 70 Years of ‘Experience’ Via Sexy Update
Brandweek, January 8th, 2007 Gary Stibel

P&G Launching Social Networking Web Sites to Connect More With Consumers.
Brandweek, January 8th, 2007 Gary Stibel

USA Today (quote on P&G and Gillette deal)
Jan 31, 2005 Gary Stibel

Waiting for the Clampdown, Pharmaceutical Executive
Sep 2004, Tom Hayes

SN Archives, (On the Wal-Mart panel), April 12, 2004
Gary Stibel, Mark Shapiro, Tom Mucchio

New York Times (quote on Virgin Marketing Plan)
June 5, 2003 Gary Stibel

USA Today (On the P&G Reunion)
April 23, 2003 Gary Stibel

Options for Optimal Prices, BtoB Marketing
April 14, 2003, John Ruf

The future of Rx-to-OTC Switches, Pharmaceutical Executive
Dec 2002, Gary Stibel and Gaurav Kapoor

Brandweek, (quote on Old Spice branding strategy)
June 2nd, 2002, Gary Stibel