THOMAS HAYES

Tom is a Managing Partner & Principal at the New England Consulting Group, leading and participating in the company’s Marketing Due Diligence, Healthcare, Consumer Packaged Goods, Insurance, Business Intelligence and other practice teams.

With over twenty-five years of action in some of the most competitive marketing battles in the annals of business today, Tom brings to bear an extensive and eclectic body of successful experience for his clients.

Tom’s successful assignments span an immense array of categories (condoms to cookies), companies (Allied Capital to Procter & Gamble), and brands (Abbott to Hershey). His creativity of bi-association has greatly assisted his clients in creating growth and value.

Immediately prior to joining New England, Tom was Executive Vice President and Director of Publicis Healthcare. Tom was also a long-time Senior Executive with several major advertising agencies (JWT, Esty, Wells Rich Greene) specializing inmanaging their most demanding and intense marketing clients, including Procter & Gamble, Nabisco, Pfizer and Chesebrough-Ponds.

His approach to his clients is highly action-oriented and based on a fiduciary responsibility to solve the problem … and drive the business. Some of Tom’s particular core competencies include maximizing growth situations and highly competitive battles as well as new product development. Tom is a balanced “left-brain” thinker (Thesis: Mathematical Prediction of the Formability of Metals) and “right brain” thinker (created and wrote a successful world-wide television series for M&M Mars). This confluence has proven to be highly successful for his clients from Assurant to Schering-Plough . . . from AARP to MedPointe.

Tom is a skilled writer and has published numerous articles in various business and industry publications. He is often called by the Press and quoted for his insights on an array of strategic and marketing issues.

Tom has a BS degree in Metallurgical Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB. He served three combat tours in Vietnam and is in the Guinness Book of World Records as the first person ever to ski on all Seven Continents. Tom is the author of “Maverick Marketing . . . Trailride into the Wild West of New Marketing.”