ABE MEDAWAR

Abe is a Managing Partner & Principal at the New England Consulting Group, the premier marketing management consulting firm in the world. Having worked on four continents for the largest healthcare companies on the planet, Abe is one of the leaders of our healthcare practice. He has a strong interest in integrated approaches to health management, and in particular the influence of food, nutrition and behavior on consumer health and wellness.

Abe's career spans over 20 years in both line management and strategy consulting. He has extensive global experience having worked in Canada, Japan, Korea, Singapore, Brazil and many European countries. In addition to deep therapeutic experience in infectious disease, HIV and auto-immune disease he has studied many of the key issues and market dynamics affecting the health care landscape and also experienced in process development & facilitation, allowing cross functional client teams to effectively reach consensus on key issues and strategies.

Abe brings critical perspective on the US Payer, Pricing and Reimbursement Landscape following four years at Novartis where he was Executive Director in the Managed Markets group. In this position he had responsibility for leading the development and implementation of marketing strategies and programs for Managed Care Plans/Insurers, PBMs, Employers, Retail and Physician Groups.

Prior to Novartis, Abe spent 8 years at Merck & Co. in global brand management and strategic planning. At Merck, Abe had responsibility for brand strategy, positioning and tactical development in the antibiotic/antiviral area and led a number of strategic initiatives in licensing, portfolio development and optimization, scenario planning and strategy development and organizational design.

Abe also brings considerable experience in Management Consulting, where over a 10-year timeframe, he has led project teams and advised wide variety of clients in the pharmaceutical, biotech and medical device fields, including J&J, Pfizer, Merck, Centocor, Rhone-Poulenc Rorer, CR Bard, Smith & Nephew and Glaxo. He has worked in the areas of strategic planning, market development, portfolio optimization, R&D effectiveness, market simulations, disease management as well as strategic alliances and acquisitions.

Abe holds an MA in International Affairs from Columbia University, an MBA from McGill University and a BS in Computer Science and Mathematics from Concordia University.

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